Cyber Marketing

Introduction
Cyber Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business.
Internet Marketing methods consist of:

  • Search engine marketing
  • Display advertising
  • E-mail marketing
  • Affiliate marketing
  • Interactive advertising
  • Viral marketing

The main aim of this course is learn about the alternative marketing choices to consider inplanning a marketing program that may involve the Internet. The Internet can play manyimportant roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success.
Marketing and ecommerce professionals today need a good understanding of which marketingobjectives that can be achieved using electronic tools and which objectives are best approached by traditional means. Marketing is about anticipating and satisfying buyers’ needs. The purpose of this course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing.

Who Should Attend

  • Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management.
  • Senior technology and information managers who support marketing, e-businessprograms, Product, brand, e-marketing, and advertising managers.
  • Finance managers responsible for custome profitability measurements and analysis Sales and service managers.

Duration
3-5 days (9:00AM - 5:00PM)

Certification
This comprehensive course provides the knowledge and skills you need to pass the EC-Council Cyber Marketing Exam 212-51. The 120-minute examination will be conducted on the last day of the class at the training facility (Prometric registration is included).

Course Outline
Module 1:Introduction to Cyber Marketing
Module 2:Online Marketing Strategies
Module 4:Designing Ad Banners
Module 5:E-mail Marketing
Module 6:Viral Marketing
Module 7:Blog Advertising
Module 8:Video Advertising and YouTube
Module 9:Podcast Advertising
Module 10:Google Advertising
Module 11:Social Networking Sites; Facebook, MySpace and Orkut
Module 12:Increasing website Traffic
Module 13:Search Engine Optimization
Module 14:Web Content and Tweaking websites
Module 15:Web Analytics
Module 16:Cyber Marketing Laws
Module 17:Cyber Marketing Tools