CERTIFIED e-BUSSINES PROFSSIONAL - E-COMMERENCE ARCHITECT

ELECTRONIC COMMERENCE

E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used. E-business (electronic business), derived from such terms as "e-mail" and "ecommerce," is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. One of the fi rst to use the term was IBM, when, in October, 1997, it launched a thematic campaign built around the term. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. Exploiting the convenience, availability, and world-wide reach of the Internet, many companies, such as Amazon.com, the book sellers, have already discovered how to use the Internet successfully.

COURSE DESCRIPTION
In this course, you will examine the history of the Internet and its infl uence on E-Com- merce; and the validity of E-Commerce and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffi ng issues; planning; met- ric identifi cation techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.

WHO SHOULD ATTEND
Anyone who is interested in gaining a fundamental understanding of Electronic Commerce technologies and want to be certifi ed as CEA by passing the E-Com- merce Architect 212-32 Exam.

DURATION
3-5 days (9:00AM - 5:00PM)

CERTIFICATION
This comprehensive hands-on course pro-vides the knowledge and skills you need to pass the EC-Council First-Level CEA Exam 212-32. The 120-minute examina-tion will be conducted on the last day of the class at the training facility (Prometric registration is included).

COURSE OUTLINE
Module 1: Overview of Electronic Commerce
Module 2: The Digital Economy
Module 3: Retailing in Elec­tronic Commerce (e-Tail­ing)
Module 4: Internet Con­sumers, e-Service, and Market Research
Module 5: Advertisement in E-Commerce
Module 6: Company-centric B2B
Module 7: E-Marketplac­es and B2B
Module 8: B2B Support Services
Module 9: Dynamic Pricing: Auctions and More
Module 10: Service Indus­tries, Online Publishing, and Knowledge Dissemina­tion
Module 11: Intrabusiness and e-Government
Module 12: Building E-Com­merce Applications and Infrastructure
Module 13: E-Commerce Security
Module 14: Electronic Pay­ment Systems
Module 15: Order Fualfill­ment, Logistics, and Sup­ply Chain Management